Our mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordinary things and you come from an ordinary premise, you’re going to get ordinary results. -Doren Aldana
Takeaways
At the start of the show, I talked about the delusional optimism many mortgage officers have when it comes to their companies. I shared why they will never get to the root cause of your struggle in marketing, and how compliance and a lack of specialized knowledge contributes to this issue. I also talked about the career suicide decision many LOs make.
We also discussed:
How to Build Loyalty with Top Dog Realtors (Even If They’re Already ‘Married’ to Their Lender) w/ Peter Fickeisen
How to Identify Where You're Leaving Money on The Table
3 Traits of Top Producers w/ Dave Savage
How Johnny Suppa Made $107k His 1st Year In The Game— Without Making a Single Cold Call
How Penny Wrightly Generated 460 Leads, 34 Apps, and 14 Closings in Just 45 Days!
How Kellie Czarny Went from $1M to $2M per Month in Just 3 Months!
7 Barriers to Breakthroughs that Will Hold You Back
How to Go from Zero to $92M in Just 3 Years w/ Chris Paliska
How to Stop Being at the Mercy of Your Realtors and Take CONTROL of Your Pipeline
How to Overcome Call Reluctance
Why Realtors Don't Make You Their Exclusive Lender (And How To Fix It)
Why Being "Realistic" and "Reasonable" is Death Rattle to Success
How Indecision Kills Your Success (And How To Fix It!)
The Difference Between Being Interested vs. Committed to Success
Your EMOTIONAL HOME: The REAL SECRET Behind Your Success or Failure in Life & Business
How Jason Cope went From Almost Nothing to $1M/month in Just 2 months!
How to Put an End to the "Income Roller Coaster" and Create Consistent Income Growth
Marketing Metrics that Matter: How to Measure Your Progress
Being Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified Job
Branding Yourself vs. Utilizing Your Company’s Brand
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