Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help with brand building efforts at every stage of the funnel. From brand awareness to brand favorability, join this session to see how marketers can optimize digital advertising efforts for higher impact and efficiency by leveraging the power of a mixed-media approach.
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