In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought.
Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand. But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process. It must have a home alongside our marketing foresight.
For more information on Sonic Signatures, go to www.sonicsignatures.ioDon’t forget to subscribe, like, share, and follow and reviews are always appreciated.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at jeanna@dreamrproductions.com.The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.
Episode 67- Your Brain On Podcasts (Part One)
Episode 66- Sound In Cinema (Part Two)
Episode 65- Sound In Cinema (Part One)
Episode 64- Autonomous Voice in Auto (Part Two)
Episode 63- Autonomous Voice In Auto (Part One)
[BONUS] Course Announcement
Episode 62- Conversational AI With Bixby (Part Two)
Episode 61- Conversational AI With Bixby (Part One)
Episode 60- The Sound of General Motors (Part Two)
Episode 59- The Sound of General Motors (Part One)
Episode 58- Season Two Recap
Episode 57- Sonic Territories Explored With Sixieme Son (Part Two)
Episode 56- Sonic Territories Explored With Sixieme Son (Part One)
Episode 55- Keri Roberts Sound Perspective (Part Two)
Episode 54- Keri Roberts Sound Perspective (Part One)
Episode 53- Directional Sound with Holosonics (Part Two)
Episode 52- Directional Sound with Holosonics (Part One)
Episode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)
Episode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)
Episode 49- AI; Only As Good As Its Developer (Part Two)
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