In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought.
Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand. But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process. It must have a home alongside our marketing foresight.
For more information on Sonic Signatures, go to www.sonicsignatures.ioDon’t forget to subscribe, like, share, and follow and reviews are always appreciated.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at jeanna@dreamrproductions.com.The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.
Episode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
Episode 18- Sound Saves The Day
Episode 17- Alexa, Send Me A Sample
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
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