In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought.
Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just not want to spend the time to find music that fits both the commercial spot and your brand. But as we get deeper into this “screenless society” that we are becoming, the importance of taking that time becomes greater. We must put sound and music into consideration during the creative creation process. It must have a home alongside our marketing foresight.
For more information on Sonic Signatures, go to www.sonicsignatures.ioDon’t forget to subscribe, like, share, and follow and reviews are always appreciated.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find us on the Dreamr Productions website, LinkedIn, and Facebook. You can also email me at jeanna@dreamrproductions.com.The mission of the Sound In Marketing podcast is to peak your interest, or possibly even blow your mind. Let’s think outside the box at what is hovering all around us; sound. It’s powerful, it’s engaging, it’s us.
The Sound In Marketing Podcast was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Special guests were Jon Brennan and Sean Beeson from Sonic Signatures.
Episode 10- What Does Sound Look Like
Episode 9- Echo Dot and Voice Technology Review
Episode 8- Spotify, Pandora, and Other Advertising Options
Episode 7- Jingle Vs. Sound Identity
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Episode 5- Passive Advertising In Sound
Episode 4- Sound Subtlety Rocks the Marketing World
Episode 3- Therapeutic Music and Marketing
Episode 2- Marketing Differently
Episode 1- Using Sense In Your Marketing
Welcome to Sound In Marketing
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