Whatever your feelings, lab-grown diamonds are here, at retail, to stay. Often retailers worry that this new category may harm or cannibalize their natural diamond business, or that the category is too new for them to adequately explain to a consumer. Bridie O’Hagan, vice president of retail at Unique Designs, Inc. reveals that sales of both categories are shown to increase when they exist together and provides reasons for the growth. She goes on to explain how to use the correct vernacular to differentiate between categories and ensure you give the proper information to educate a consumer, as well as how to cross-sell categories to existing customers. Unique Designs Inc. prides itself on being the next generation leader in fine jewelry. A leader in the natural, and now, the lab-grown world they believe in constant innovation and evolution.
Break Six Rules to Sell More Bands
Mastering The Brand Balancing Act
Securing the Sale: Is Gold Filled Jewelry Right For You
Inflation Survival Guide
Say Yes to Colored Gemstone Engagement Rings
Beyond the Sparkle - Gemstones in Modern Consumer Trends
The Sustainability Opportunity: Reaching a New Customer
A Winning Formula: Email Marketing
Shining Opportunities: Embracing Lab-Grown Diamond Jewelry
Personalization & Customization: Grow & Retain a Customer Base
Diamond Inclusions: Nature’s Storyteller
Applying the 80-20 Rule to Managing Diamond Jewelry Inventory
The Power of a Strong Logo
The Growing Market for Men’s Jewelry
5 Key Insights into the Lab Grown Phenomenon
The Rise and Importance of Special and Custom Orders
The Growth and Opportunity in Colored Diamonds
Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process
Building Your Business With Diamond Milestones
From the Laboratory: Everything Retailers Need to Know About Disclosure and Detection of Diamonds
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