Some might say that data is the most valuable asset in business today. Information about customers and their behavior shapes every decision organizations make. Collecting data is relatively easy, but what happens once the data is collected? B2Bs are drowning in data, and processing that data into something useful is hard to do.
Today’s guest, Lars Grønnegaard, has years of experience bringing products to market. He’s watched how companies use data to drive sales and realized that there was a problem: they used the right data incorrectly.
Now he’s shaking up the B2B data market with Dreamdata, a new kind of data analysis company.
Key takeaways
Quote of the show:
26:26 "...there are outcomes at the sort of strategic level, which is prioritizing between different marketing disciplines. So, you can move investment from say, different types of paid ads into or maybe organic content. So by demonstrating that actually organic content, even though it takes longer, is also driving revenue. You can reprioritize your budget."
Links:
LinkedIn: https://www.linkedin.com/in/larsgroennegaard/
Company Website: https://dreamdata.io/
Ways to Tune In:
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Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
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Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
Stitcher - https://www.stitcher.com/show/disruption-interruption
YouTube - https://www.youtube.com/channel/UCf2zbLqmHtSHQ7u1V-Is8cA
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