Mike McKinnon, Sr. Director of Global Marketing Operations at LogRhythm, has been in marketing operations for almost 15 years and he knows how to manage a CRM and implement data management practices better than most. Listen as Mike talks about some of the new governance practices he's working on implementing to ensure his database has the highest data quality possible. From enacting a data committee to restricting sales reps from creating opportunities, learn what the team at LogRhythm is doing to combat duplicate and dirty data. In this episode, we also highlight how to make your CRM system more efficient and share tips for evaluating and purchasing new technologies in the new year.
#77 Lessons From a First-Time CMO
#76 What Doesn't Kill You Makes You Stronger
#75 How to be Successful as an ABM Manager: An Interview with Erica Short
#74 MarTech Monday: Making Data Sexy with Openprise
#73 The 5 Principles of Successful Lead Management
#72 Enhance your Marketing Campaigns with Video
#71 From Start to Publish: How and Why to Write your First Book
#70 The Evolution of SEO
#69 How to Maximize Value from Event Marketing
#68 Are you Staying True to your Brand?
#67 Mastering One of The Key Principles of Successful Lead Management - Lead Scoring
#66 10 Tips for Success in the Modern Marketing World: A Reflection on the Last Decade
#65 Why and How to Establish a New Category for your Product or Service
#64 How to Help Sales Become Storytellers
#63 How to Lead a Marketing Operations Team
#62 How a 23 Year-Old CEO Built a $150M Company
#61 Fueled by Failure (Jeremy's Game)
#60 Tips for Getting Your Stuff Done
#59 How to Setup an SDR Team for Success
#58 Key Tips for Mastering Webinar Marketing
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