Coaching is a calling that Mark Musselman has honed and perfected over the past 20 years. His years of experience as CEO running 2 rapidly growing $30+M companies has led him to start his own consulting company so he can coach others to success.
In this episode, Mark explains the coaching styles and techniques that build trust and loyalty between leadership and their salespeople; which leads to continuous improvement, that allows for people to evolve and grow.
Tune into this week's episode to learn about coaching your sales team to success!
Quotes
“So the one thing that I have found is if I use the language of continuous improvement with anybody, it invites them into this conversation that doesn't talk about right and wrong, it's just about continuously evolving." (25:56-26:09)
"In order for any team to work effectively, it has to have a platform and a foundation of trust. So people withhold when they don't trust in the condition of the team, with more trust comes more transparency." (31:43-32:05)
"I run into all kinds of circumstances where I'll show up in a room with a leadership team. And like you can hear a pin drop. Right. And what that is an indication of like nobody here trusts the leader, right, because there's no conversation taking place, and everybody's sitting on their hands and they're biting their lips and they're hoping and praying that I don't call on them." (35:16-35:40)
Links
Mark Musselman: LinkedIn
MX5 Consulting: Website
Empellor CRM LinkedIn
Empellor CRM Website
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Melissa Matthews, Look For The Uncomfortable
Russell Brown, Build Deeper Sales Relationships
Rhonda Petit, The Spirit of Selling
Dale Merrill, Strikingly Different Selling
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Greg Coonley, Put Forth A Great Product
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Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good
Joel Stevenson, Build A Selling Skillset
Sophia Kim, Be Like Water
James Koenig, The Curbside Prep: Show Up with a Plan
Jason Cutter, Selling with Authentic Persuasion
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