DMOU: Destination Marketing Organization University
Business:Management & Marketing
As the philosophical discussion of whether the "M" in DMO stands for "Marketing" or "Management" (or both) continues in many quarters, the Rockford Area (IL) CVB has blazed its own path over the past decade by focusing on what's best for the community. RACVB CEO John Groh guests on this edition of DMOU with his thoughts on how a "Citizens First" mantra has lifted Rockford's image of itself and for others. You'll also hear why having exceptional video assets at the ready offered the RACVB the opportunity to punch back when Forbes dissed the city...and about one of the most interesting internships one could imagine.
Bryan Grimaldi: What DMOs Need to Be Considering in the Era of COVID-19
Gretchen Hall: On Destination Management
Don Welsh: The Future of Destinations International
Monica Smith: Achieving Success on Capitol Hill...and at Home
Julie Saupe: Developing a Sensational Organizational Culture
Mike Gamble: The DNA of Tommorow's Destination Leaders
John Lambeth: Tourism Improvement Districts
Jennifer Wesselhoff: Transitioning to Sustainabilty
Jason Fulvi & Craig Davis: Preparing for the Big Chair
Cleo Battle: Successfully Mitigating the Loss of a Convention Center
Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development
George Tzougros: The Power of the Arts in Place Making
Jack Johnson: Destination Marketing as a Community Shared Value
Julie Pingston: Developing a Sensory Sensitive Destination
Greg DeShields: The Power of PHL Diversity
Katie Cook: Next-Gen Trends in Digital Destination Marketing
Bill Baker: The New Imperative of Place Branding
Deb Archer: No Fear Advocacy
Spero Batistatos: A DMO that Markets to Future Residents
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