In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Episode 33 - Shauna Moran of Operate Remote
Episode 32 - B2B Sales Legend - Aaron Ross of Predictable Revenue
Episode 31 (SaaS) Benjamin Dell of OnboardFlow
Episode 30 - Hanno Renner of Personio (HR Tech)
Episode 29 (Business Process Outsourcing) Ken Coyne of OpsTalent
Episode 28 (International Expansion) Cynthia Dearin of the International Business Accelerator
Episode 27 (LinkedIn Advertising) AJ Wilcox of B2Linked
Episode 26 (HR Tech Selection and Implementation) Nov Omana
Episode 25 (B2B Sales & DisruptHR) Derek Howard of The Customer and DisruptHR
Episode 24 (HR Tech) Miho Shoji of Moodbit
Episode 23 - (HR Tech for HR Consultants) Martin Goodwill of Great People Inside UK
Episode 22 (Diversity & Inclusion) Vessy Tasheva
Episode 21 (HR Software) Dan Taylor of BambooHR
Episode 20 (Employee Relations Consulting) David Warren
Episode 19 (Sales Training) Rana Kordahi of Selling For Non-Salespeople
Episode 18 - Coaching & Recruitment JV - Anna Hemmings & Daryl Stickland
Episode 17: (HR Software) Breathe - Georgina Sillett & Nick Hardy
Episode 16: (Consulting) Liz Steblay of PICA
Episode 15: (Talent Tech) Jon Bowker of LiveHire
Episode 14: (Remarketing Ads) Carl Buckley of Digital Marketing Expert
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