Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
In luxury listings there’s a high probability that a lot of inventory creates a buyer’s market. How do you create urgency and demand in this situation? How do you build rapport and differentiate in the listing appointment? How do you build affinity with your clients? On this episode, Steve Wydler shares his tips on making the most of a buyer’s market and bringing value to your clients.
Subscribe on iTunes | Subscribe on StitcherPeople don’t care how much you know till they know you care. -Michael LaFido
Takeaways + Tactics
At certain price points there’s a lot of inventory and not a lot of demand. In Steve’s market that is $1,1 million and up.
To build rapport: do as much due diligence as you can, figure out the connections you have and be a storyteller.
You should call the client even when nothing is happening with the property, it shows that you care.
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At the start of the show, we talked about the points at which the market becomes a buyer’s market. We also talked about how to create urgency in a buyer’s market and how to do due diligence to show your expertise. Steve also talked about what to do when you have a stale listing and how to keep your finger on the pulse of the market. Towards the end of the show, we discussed buzzwords you can use to keep people on a listing a little longer.
Steve also shared on
If you want to build rapport with people, it’s important to give them confidence that you’re the right person to be talking to, and that you can position their home effectively. Show that you keep your finger on the pulse of the market, and if a property isn’t selling, do all you can you can to proactively to reposition it. Understand the market, follow it and show the client that you are actively working on getting the property sold.
Guest Bio
Principal broker and co-founder of Wydler Brothers Real Estate (formerly of Long & Foster) based in the DC area. Team specializes in high end homes and condominiums throughout the greater DC metro area. Former transactional attorney and has a B.A. from Dartmouth and was Law Review at Vanderbilt Law. Get in touch with Steve via email steve@wydlerbrothers.com or phone 703.346.6326.
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Why Updated Appraisals Can Be Helpful When Selling A Luxury Home Versus Online Evaluations w/Mark Morgan
Why Adapting to Diverse Markets Brings Greater Success w/ Richard Silver
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How to Establish Ourselves As Experts & Have Clients Coming to Us w/Glenn Twiddle
How to Attract More Referrals and Use Video Marketing to Build Authority & Trust w/Christine Carlo George
How to Build Confidence & Competence in Luxury Real Estate w/Dean Cottrill
From Contact to Contract: How to Build Relationships, Engage With People & Market Yourself at a High Level w/ Saul Klein
How You Can Use Video to Position Yourself and Attract More Clients w/ Sue “Pinky” Benson
The Three Things that Separate Successful Teams from the Rest w/Steve Olson
How to Appeal to More International, High Net Worth Buyers w/Jim Park
How We Can Buy & Sell Real Estate Better Through Technology w/Simon Chen
How to Raise the Client Service Bar & Protect Our Industry from Disruptors, Discounters and Doubters w/Joseph Rand
The Secrets of Mastery & Marketing in Luxury w/Josh Smith
Building Credibility & Developing Your Exit Strategy w/Sharran Srivatsaa
Why Local Community Involvement Is the Best Type of Branding w/ Katherine Bordelon
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