Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
In luxury listings there’s a high probability that a lot of inventory creates a buyer’s market. How do you create urgency and demand in this situation? How do you build rapport and differentiate in the listing appointment? How do you build affinity with your clients? On this episode, Steve Wydler shares his tips on making the most of a buyer’s market and bringing value to your clients.
Subscribe on iTunes | Subscribe on StitcherPeople don’t care how much you know till they know you care. -Michael LaFido
Takeaways + Tactics
At certain price points there’s a lot of inventory and not a lot of demand. In Steve’s market that is $1,1 million and up.
To build rapport: do as much due diligence as you can, figure out the connections you have and be a storyteller.
You should call the client even when nothing is happening with the property, it shows that you care.
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At the start of the show, we talked about the points at which the market becomes a buyer’s market. We also talked about how to create urgency in a buyer’s market and how to do due diligence to show your expertise. Steve also talked about what to do when you have a stale listing and how to keep your finger on the pulse of the market. Towards the end of the show, we discussed buzzwords you can use to keep people on a listing a little longer.
Steve also shared on
If you want to build rapport with people, it’s important to give them confidence that you’re the right person to be talking to, and that you can position their home effectively. Show that you keep your finger on the pulse of the market, and if a property isn’t selling, do all you can you can to proactively to reposition it. Understand the market, follow it and show the client that you are actively working on getting the property sold.
Guest Bio
Principal broker and co-founder of Wydler Brothers Real Estate (formerly of Long & Foster) based in the DC area. Team specializes in high end homes and condominiums throughout the greater DC metro area. Former transactional attorney and has a B.A. from Dartmouth and was Law Review at Vanderbilt Law. Get in touch with Steve via email steve@wydlerbrothers.com or phone 703.346.6326.
Bonus Episode - Discussing the Elephant in the Room
How to Build Relationships that Position Your Brand as the Obvious Choice w/Jim Walberg
How to Build Lucrative Cross-Market Referral Partnerships w/Tiffany McQuaid
How to Offer Fresh Online Content Without Breaking the Bank w/Italina Kirknis
How to Attract More Opportunities by Leveraging Your Inventory w/Andrew Bloom
How to Overcome Setbacks w/Jon Cheplak
How To Safeguard Yourself From Unqualified Buyers w/Andrew Rosenblatt and Anna Sheehan
How One Agent Landed a $4 Million Dollar Listing Using Instagram w/Jason Cassity
How To Thrive When Commissions Drop by 40% in 7 Years w/Kevin Foreman
Breaking into the Luxury Market w/Amit Bhuta
Building International Relationships with Agents and Buyers w/Lynda Fernandez
Reinventing Yourself and the Art of Gifting w/Dustin Mathews
The Shift Happening in the Luxury Market and What to Do About It w/Brad Inman
How to Stay Afloat When the Market Dips w/David Osborn
How Thinking Outside The Box Increases Traffic To Your Listings
Best Practices for Agents in the Luxury Market w/Anthony Hitt
How to Brand Yourself Effectively in the Luxury Market w/Jay Macklin
Launching a Luxury Program and Crushing It in Real Estate w/Anthony Lamacchia
How to Innovate in Your Real Estate Business from the Inside Out w/Dan Duffy
Setting Yourself Apart With Collateral Marketing w/Thad Wong
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