DMOU: Destination Marketing Organization University
Business:Management & Marketing
Twenty years ago, more professionals in the Travel Industry feared TripAdvisor than embraced it. In those early years, the fear of giving voice to bad reviews often obscured the opportunity that the platform offered. Of course today, many DMO pros realize the power of partnership with the iconic company. On this edition of DMOU, we catch up with our friend Steve Paganelli, CDME and Trip Advisor's Head of Destination Marketing for the Americas. As we (hopefully) emerge from pandemic travel restrictions, Steve shares data from how consumers are planning for the future to ways smart marketers can partner with TripAdvisor to drive greater intent to travel to your destination.
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
Tom Martin: Destination Sales in a Post-Pandemic World
Jennifer Bowen: Creating an Experience Center
Michael Novakovich: Utilizing Music and Video to Power Brand & Community Engagement
Chelsea Ruby: The Power of New Year’s Resolutions on Travel Choice
17 on 22: What 17 Destination Leaders Plan New for 2022
Brad Dean: Building a Best-in-Class DMO from Scratch
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Dave Herrell: Engaging Residents to be Brand Builders
The 3 Transformational Trends of the Future Study
Martha Sheridan: All In with DEI and a TID
Lee Tasseff: Destination Revitalization
Jason Holic: The Next Step in Calculating ROI
Steve Moore: 46 Years of DMO Wisdom
Gretchen Hall: Destinations International's New Chair Sets Her Agenda
Destinations International AC21: What 20 Will Keep
Michael Crockatt: Innovative Strategies on Three Fronts
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast