DMOU: Destination Marketing Organization University
Business:Management & Marketing
Twenty years ago, more professionals in the Travel Industry feared TripAdvisor than embraced it. In those early years, the fear of giving voice to bad reviews often obscured the opportunity that the platform offered. Of course today, many DMO pros realize the power of partnership with the iconic company. On this edition of DMOU, we catch up with our friend Steve Paganelli, CDME and Trip Advisor's Head of Destination Marketing for the Americas. As we (hopefully) emerge from pandemic travel restrictions, Steve shares data from how consumers are planning for the future to ways smart marketers can partner with TripAdvisor to drive greater intent to travel to your destination.
Tammy Blount-Canavan: DMO Leadership and Culture in the COVID-era
Jake Steinman: TravelAbility
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Butch Spyridon: The Chair's Agenda for Destinations International
David Peacock: The Future of Tourism
Shelly Green: On Ethics and Accountability
Ray Hoyt: Diversifying DMO Revenue Streams
Dave Nolan: Lessons Learned from a Former DMO Pro
Adam Stoker: The Touchpoints that Drive Destination Marketing
Don Welsh & Jack Johnson: Destination International's Response to the New Reality
Katherine O'Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative
Kalene Griffith: Creating the Seat at the Table
Rickey Thigpen: Prioritizing Diversity, Equity and Inclusion
Gary Sherwin: A New Model for Destination Marketing
Jay Burress: On Being a Shared Community Value
Meghan Risch: Crisis Communications in a COVID-19 World
Julie Hart: What DMO Leaders Need to be Considering Now
Bill Geist: The Role of DMO Boards during COVID-19
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