DMOU: Destination Marketing Organization University
Business:Management & Marketing
Twenty years ago, more professionals in the Travel Industry feared TripAdvisor than embraced it. In those early years, the fear of giving voice to bad reviews often obscured the opportunity that the platform offered. Of course today, many DMO pros realize the power of partnership with the iconic company. On this edition of DMOU, we catch up with our friend Steve Paganelli, CDME and Trip Advisor's Head of Destination Marketing for the Americas. As we (hopefully) emerge from pandemic travel restrictions, Steve shares data from how consumers are planning for the future to ways smart marketers can partner with TripAdvisor to drive greater intent to travel to your destination.
Bill Geist: The Role of DMO Boards during COVID-19
Bryan Grimaldi: What DMOs Need to Be Considering in the Era of COVID-19
Gretchen Hall: On Destination Management
Don Welsh: The Future of Destinations International
Monica Smith: Achieving Success on Capitol Hill...and at Home
Julie Saupe: Developing a Sensational Organizational Culture
Mike Gamble: The DNA of Tommorow's Destination Leaders
John Lambeth: Tourism Improvement Districts
Jennifer Wesselhoff: Transitioning to Sustainabilty
Jason Fulvi & Craig Davis: Preparing for the Big Chair
Cleo Battle: Successfully Mitigating the Loss of a Convention Center
Mya Surrency: Expanding Your Meetings Marketing to Incorporate Economic Development
George Tzougros: The Power of the Arts in Place Making
Jack Johnson: Destination Marketing as a Community Shared Value
Julie Pingston: Developing a Sensory Sensitive Destination
Greg DeShields: The Power of PHL Diversity
John Groh: Evolving Beyond Just Destination Marketing
Katie Cook: Next-Gen Trends in Digital Destination Marketing
Bill Baker: The New Imperative of Place Branding
Deb Archer: No Fear Advocacy
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