Marketing and hiring are far too often major failure points because they are started too late. The right time to start marketing is before you launch your product. Just as the right time to hire is before you feel the pain of needing the work to be done. It is never too soon to to proactively start your marketing or hiring process. The key to not failing is having the structure in place before you feel the pain!
Our guest today: Andrew Miller, CEO of GrowthExpertz
Andrew is a Startup Marketer who's been traveling the world working with early-stage companies. After driving growth for 3 multimillion-dollar startup exits, including a 500startups project in San Francisco, he founded GrowthExpertz.
Andrew's specialty lies in helping companies scale efficiently in the early-stages with both growth coaching and remote consultancy. He’s written for INC magazine, StartupGrind, and StartupNation. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Today we are discussing
When should a startup start marketing?
Why is this important?
Rick’s Nuggets
How do we implement marketing & when?
Start organic marketing
Launch product
Scale the marketing strategies that work
Rick’s Nuggets
Key Takeaways:
Guest Contact:
Ben Mones- Need to Fill VS. Cultural Alignment
Lorraine Ladd: Learning Your ABC's. Always Be reCruiting!
Steve Higginbotham: Employee Engagement Starts From the Interview. Broken Interview, Broken Engagement!
Dr Deena Brown: The Hiring Power of Relationship Capital! Or You’ve Been Cat-fished
Ken Middleton: Thank You for Ghosting Me During Your Interview Process
Anderee Berengian: Hiring Good People is Hard....Not if You Hire for Culture First
Shane Bernstein: Removing the Obstacles (Comparison Shoppers) that are Slowing Down Your Hiring Process!
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Angel Iscovich: Routine Hiring is Great for Business!
Lee Caraher: Boomerang Hires Knock Out All Others!
Mitch Balzer: Comparison Shopping has No Place in Your Hiring Process!
Diane Lee: Interviewing Etiquette Brings Out the Truth
David Ferguson: Do Personality Assessments Create Lazy Interviews?
Anthony Camacho- Sniffing Out Excellence When Hiring Salespeople
Mike “Batman” Cohen: Let's stop talking about Diversity & Inclusion as a Strategy
Special Event: Erik Huberman from TiECon SoCal
Mark Angel: How to Hire, Build Process & Lead in a Distributed Startup
Special Event: Beerud Sheth from TiECon SoCal
Ernie Basulto: Non-Verbal Clues to Discover the Truth in the Interview
Special Event: Brian Frankel from TiECon SoCal
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