Marketing and hiring are far too often major failure points because they are started too late. The right time to start marketing is before you launch your product. Just as the right time to hire is before you feel the pain of needing the work to be done. It is never too soon to to proactively start your marketing or hiring process. The key to not failing is having the structure in place before you feel the pain!
Our guest today: Andrew Miller, CEO of GrowthExpertz
Andrew is a Startup Marketer who's been traveling the world working with early-stage companies. After driving growth for 3 multimillion-dollar startup exits, including a 500startups project in San Francisco, he founded GrowthExpertz.
Andrew's specialty lies in helping companies scale efficiently in the early-stages with both growth coaching and remote consultancy. He’s written for INC magazine, StartupGrind, and StartupNation. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Today we are discussing
When should a startup start marketing?
Why is this important?
Rick’s Nuggets
How do we implement marketing & when?
Start organic marketing
Launch product
Scale the marketing strategies that work
Rick’s Nuggets
Key Takeaways:
Guest Contact:
AI: Solving for Ego Hires that Fail with Neil Sahota of UC Irvine
The Most Effective Video Interview Structure: Timeline & Process! Part I with Rick Girard of Stride Search Inc.
Opportunistic Hiring: Now is the Time to Stack the Deck With Talent! with Jeff Erle of MobilityWare
Secure Funding Through Your Hiring Process with John Yanyali of JuiceBot
Conducting A Powerful Phone Interview with Christopher Wood of Rise Recruitment USA
Working from Home While Elevating Productivity and Maintaining Security with Collin Mitchell of Monster VoIP
Interviewing for Strong Discretionary Habits with Joseph Hopkins of The IPRESTIGE Emerge Fund LLC
Building A Company On The Back Of The Gig Economy with Keith Ryu of Fountain
Finding Personal Contact Information in Your Recruiting Efforts with Shafiur Rahman of Chatterworks
Interviewing for Skills is Today’s Coronavirus! with David Kinnear of Vistage
There is Not Enough Talent Out There.... Wrong! with Marc Hutto of Reveal Global Intelligence
Reference Checking is More Important Than the Interview! with Yves Lermusi of Checkster
The Right Way to Advertise Your Jobs with Kelly Robinson of RedDot Media
Hiring for Intellectual Value Over Spec! with Scott Hamilton of ENPI
Interview Qualification is a Two-Way Street with Greg Toroosian of Elevate Hire
Christopher Hadnagy: Hiring Hacks to Help You Hire Better Humans! with Christopher Hadnagy of Social-Engineer, Inc.
Business Aligned Hiring Roadmap with Kelly OConnell & Shelley Iocona of ON ITS AXIS
Hiring People Who Are Outside Your Comfort Zone! with Aaron Elder of Crelate
Is Fractional Leadership The Key to Startup Growth? with Matt Spooner of GigX
How to Pipeline Talent Without a Talent Brand with Jack Copeland of Staffing Future
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