Marketing and hiring are far too often major failure points because they are started too late. The right time to start marketing is before you launch your product. Just as the right time to hire is before you feel the pain of needing the work to be done. It is never too soon to to proactively start your marketing or hiring process. The key to not failing is having the structure in place before you feel the pain!
Our guest today: Andrew Miller, CEO of GrowthExpertz
Andrew is a Startup Marketer who's been traveling the world working with early-stage companies. After driving growth for 3 multimillion-dollar startup exits, including a 500startups project in San Francisco, he founded GrowthExpertz.
Andrew's specialty lies in helping companies scale efficiently in the early-stages with both growth coaching and remote consultancy. He’s written for INC magazine, StartupGrind, and StartupNation. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Today we are discussing
When should a startup start marketing?
Why is this important?
Rick’s Nuggets
How do we implement marketing & when?
Start organic marketing
Launch product
Scale the marketing strategies that work
Rick’s Nuggets
Key Takeaways:
Guest Contact:
Referrals Vs Applicants with Ladan Davia of Beeya
The Power of Storytelling in Recruiting Talent for Your Company with Michael Goldberg of Hiring Transformed
How to Really Evaluate & Hire Technical Talent with Aaron Cooley of Kunai
The Questions to Ask When Selecting a Recruiting Partner with Amy Arenz of Concero Search Partners LLC
Tales of Disastrous Interviews & Nightmare Hires with Leilani Quiray of bethechangeHR
Interviewing 101- Conducting an Effective Interview with Robert Davis of Communities for Cause
Recruiting Your Team Before You Raise Capital with Carey Ransom of OC4 Venture Studio & Accelerate OC
The Challenges & Benefits of Hiring Refugees with Chris Chancey of Amplio Recruiting
Stacking the Deck with A-Player Talent with Kevin Lawrence of Lawrence & Co.
Innovation & Growth Requires Your Inner Kindergartner with Summer Anderson of MiROR Partners
Evaluating Your Hiring Record Through Data & Polarization with David Patterson of The Kineta Group
Tapping into Veteran Talent Pools! with Brian Erickson of Vidoori
Short Cutting Your Hiring Process Because You Need To Make A Hire! with Kevin Castle of Technossus
Interview Scheduling & Calendar Management Optimization! with Olivia Melman of DigitalOcean
Internal Marketing is the First Step in Employment Branding & Marketing with Angelo Ponzi of The Ponzi Group
Cracking the Bootstrapped Startup Hiring Code with Meetul Shah of DemandMatrix Inc.
Marie Norman: Give Good People (Candidate) Experience with the 3 C's. Concede, Create, Consistency
Ryan Malone: Building a High Scale, High Performing Remote Company!
Martin Herrington: I'm Down With H1B... Yea, You Know Me!
MJ Shores: Artificial Intelligence, Employment Branding & Talent Acquisition … Oh My!
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