Our interview guest is Eric Miao, Chief Customer Officer with Attentive, who discusses how retailers are currently using SMS as a marketing tool and how they can leverage the platform in a way that remains authentic to their brand. He also discusses examples from popular retailers’ launch of SMS campaigns, including Michaels’ launch during a recent Q4. In news, Academy Sports + Outdoors sets sales records amidst high demand for athletic wear and outdoors gear, and we look ahead to Halloween seasonal sales in 2021.
The Retail Focus Podcast is proud to partner with Quantum Metric to present this week’s show. Visit them at quantummetric.com/podoffer, promo code RETAILFOCUS, to see if your business qualifies to receive their “12 Days of Insights” offer. Restrictions apply.
Retail Focus 2/10/17 – Positive Sales Surprises from Gap, Aldi’s Revitalization Investment
Retail Focus 2/3/17 – Under Armour’s Growth Slows, How Shoplifters Attempt to Act Normal
Retail Focus 1/27/17 – Genesco Updates SSS Figures, Inside “The Closing of Alco Store 208”
Retail Focus 1/21/17 – JCP Partners with Nike, Target & Tuesday Morning Announce Changes
Retail Focus 1/13/17 – Boot Barn’s Plan for Further Growth; Aeropostale’s Re-Emergence
Retail Focus 1/5/17 – Sears Holdings Shrinks Again; Retail Bankruptcies of 2016
Retail Focus 12/28/16 – Our Top 5 and Bottom 5 Retailers of 2016; Bed Bath & Beyond Earnings
Retail Focus 12/21/16 – fred’s Reaches Deal with Rite Aid, Lidl Begins U.S. Hiring
Retail Focus 12/15/16 – Ollie’s Continues Growth Path, Casey’s Seeks Larger Food Margins
Retail Focus 12/7/16 – Five Below & Ulta Earnings, Using Restraint in Evaluating Amazon Go
Retail Focus 12/1/16 – Black Friday/Cyber Monday Recap, 84 Lumber Eyes Westward Expansion
Retail Focus 11/23/16 – Foot Locker and Hibbett Sports Report Earnings, Looking Ahead to Black Friday
Retail Focus 11/16/16 – JCP Setting Up for Growth, What Should Nordstrom Do with Trunk Club?
Retail Focus 11/9/16 – Updates From Sprouts and Whole Foods, Small Business Saturday
Retail Focus 11/2/16 – Amazon & L Brands Eye International Growth, Tuesday Morning Looks Toward Holidays
Retail Focus 10/26/16 – Projected Increase for Halloween Sales, Walgreens-Rite Aid Deal Postponed
Retail Focus 10/19/16 – Dynamics of Thrift and Consignment Retail, Supervalu Sells Off Save-A-Lot
Retail Focus 10/12/16 – Bass Pro Grows Through Acquisition, Walmart Shrinks Growth Prospects
Retail Focus 10/5/16 – Costco’s Potential, Development of Caroline’s Cart
Retail Focus 9/28/16 – Finish Line Continues Hot Streak, Vineyard Vines Leaf Out
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