Our interview guest is Eric Miao, Chief Customer Officer with Attentive, who discusses how retailers are currently using SMS as a marketing tool and how they can leverage the platform in a way that remains authentic to their brand. He also discusses examples from popular retailers’ launch of SMS campaigns, including Michaels’ launch during a recent Q4. In news, Academy Sports + Outdoors sets sales records amidst high demand for athletic wear and outdoors gear, and we look ahead to Halloween seasonal sales in 2021.
The Retail Focus Podcast is proud to partner with Quantum Metric to present this week’s show. Visit them at quantummetric.com/podoffer, promo code RETAILFOCUS, to see if your business qualifies to receive their “12 Days of Insights” offer. Restrictions apply.
Retail Focus 4/27/16 - Monthly Amazon Prime Memberships, Inbound Marketing & Retail
Retail Focus 4/20/16 - Pier 1 Goes Omnichannel, Retail Employee Retention
Retail Focus 4/13/16 - Rite Aid Revenues Jump, Dynamics of Retailers Closing on Sundays
Retail Focus 4/6/16 - Walmart's Rewards Program, Minimum Wage Hikes
Retail Focus 3/30/16 - Publix' Northward Expansion, Starbucks' Annual Meeting
Retail Focus 3/24/16 - RH's Supply Chain Struggles, Postmodern Best Products Facades
Retail Focus 3/16/16 - Tailored Brands Eyes Closures, the Ballad of Children's Palace
Retail Focus 3/10/16 - The Ongoing Haggen Saga, Meijer's Unique Culture
Retail Focus 2/24/16 - Target Re-Designs Packaging, Tuna Sales During Lent
Retail Focus 2/10/16 - Kroger's Main & Vine, Small Town Retail Dynamics
Retail Focus 2/3/16 - Circuit City Returns, Marketing for Small Retail
Retail Focus 1/28/16 - Aldi Increases Organic Offerings, Process of Retail Ad Creation
Retail Focus 1/20/16 - Walmart, Kmart Closures; Dynamics of Craft Beer & Spirits
Retail Focus 1/13/16 - Macy's Closes 40 Stores, Authenticity in Retail
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