The Connected Insurance Podcast
Business
Should you hire a marketer for your agency? What should they do? How do you manage them for maximum results?
The ‘shape’ of agencies is quickly changing to meet the modern consumer. More and more agencies are hiring part to full-time marketers to help them scale their organic growth.
Michael Jans calls on his nearly 30 years of insurance marketing experience to answer this emerging problem. To help agency principals—and marketers—clarify their thinking about this important position, Michael presents a 4 stage model that builds a framework for the contemporary agency:
Please don’t miss this conversation with one of the industry’s most respected and experienced marketers. Whether you’re an agency principal or an agency marketer, this podcast will help you get answers on how to move your marketing to the next level.
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where our hosts discuss the biggest issues affecting the independent insurance agent & broker with the industry’s leading figures.
Joseph Talmadge – Senior Vice President of Heffernan Insurance Brokers
Steve Beard – Vice President of Customer Experience at The Zebra
Nicholas Ayers – Co-founder of i80 Insurance Solutions and Co-founder of the Insurance Agency Owners Alliance
Hugh Terry – Founder of The Digital Insurer
Matt Harris – Managing Director at Bain Capital Ventures
Doug Mohr – Vice President of Solution Consulting at Vertafore
Bob Rusbuldt – President & CEO of the Independent Insurance Agents & Brokers of America
Tom Doran – Partner at Reagan Consulting
Frank Sentner – Coordinator of the ACORD InsurTech Innovation Challenge
Phil Edmundson – Founder of Corvus Insurance Holdings
Neal Stanley – President of Palmetto Management Advisors
David Schwendiman – Client Enrollment & Retention Specialist
Brent Sheppard – President & Founder of Xanatek
Claudia McClain – President & Founder of McClain Insurance
Marc DeLeonibus – Co-founder of Bold Penguin
John Prichard – President of OLI Insurance Services, and Executive Vice President of Heffernan Insurance Brokers
Greg Wilkes – Partner at Insurance Solutions Group
Tyler McConvill – Vice President of Marketing at FMG Suite
Mike Mathisen – President of Colorado Insurance
Paul Hawkins – President & CEO of HawkSoft
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