Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future.
And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//
You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Airline Recovery and The Future Digital Skills
Why UX Research Matters Even More in the Post-COVID-19 World
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
How to do and measure digital marketing on a large scale [AirAsia case study]
5 Key Lessons For Airline Digital Future
Airline Industry Outlook - Q&A with Henry Harteveldt
Tips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]
3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]
Technology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]
Innovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]
Experimentation Tips From a Digital Expert at Gartner
How to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]
Digital Strategy: From Vision to Execution [EL AL Israel Airline]
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
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