Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for new innovations that will replace them. With endless information, the reality is- not everyone understands the true impact this has on brands and consumers alike. How can you prepare? Tune in to find out.
Guest: Rolfe Swinton, Director, Data Assets, GfK North America
Resources:
More on this episode:
Behind the Scenes: NextGen Hackathon 2023
Optimize eCommerce 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Why Data Siloes Should Be Marketing’s Public Enemy #1
Consumer Outlook: Bringing the 2023 Consumer into Focus
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Sustainability at GfK: What You Need to Know
The new faces of brand purpose: Smart strategies for high-stakes times
Leveraging trends to stay ahead of tomorrow’s consumers
Climbing the Consumer Insights Ladder
The Next Opportunity in The Next Generation: Data Insights
American Women: How They Feel & What They Do
Diversity & Inclusion in Research
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
How to address supply chain issues this holiday season
Becoming a brand your consumers trust: The DTC Model
Constellation Brands and BeenThereDoneThat talk DTC strategies
The closing gap between the virtual world and reality
The ROI of actionable insights
How to increase your eCommerce traffic (a checklist)
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