The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Great stories and learning from Murray Barnett’s illustrious career across NBA, ISL, World Rugby and F1 to turning entrepreneur with his own boutique consulting agency during the pandemic. Lots of wisdom and great sharing from his journey over the past 2 decades.
Key Highlights
About Murray Barnett
Murray Barnett is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. He has uniquely worked for sports leagues, governing bodies, TV/media companies and sports marketing agencies.
Starting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities.
Upon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming.
Amongst ISL TV’s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories. From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast English Premier League, Rugby and US Sports for four seasons.
After 11 years at ESPN, Murray was recruited for the role of Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality.
Following the change of ownership at F1, Murray was asked to join the management team as Director of Global Sponsorship & Commercial Partnerships tasked with developing and growing commercial opportunities for partners within F1.
Follow us on our social sites for the latest updates
Instagram: https://www.instagram.com/sportsentrepreneurs/
Facebook: https://www.facebook.com/marcusluerpodcast
LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs
Website: https://marcusluer.com
Podcast: https://marcusluer.com/podcast
To get in touch, please email us at podcast@marcusluer.com
Feel Good by MusicbyAden https://soundcloud.com/musicbyaden
Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0
Free Download / Stream: https://bit.ly/_feel-good
Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
Patrick Murphy, "From Dublin to Taking Over Asian Football"
Razlan Razali, "From Hosting F1 To Leading A MotoGP Team"
Robert Müller von Vultejus, "From UFA, Lagardere To SPORTFIVE Again"
Chris Pepe, "Road to LA28"
Nigel Rushman, "From Major Events To Structured Visual Thinking"
Dan Ghosh-Roy, "From Music to Fight Sports"
Seven Volpone, "From Musician to Entrepreneur of Sub-cultures"
Ravi Krishnan, "From Australia to India"
Jeff Marks, "Power of Contractual Obligated Income (COI)"
Greg Economou, "Sport goes to Hollywood"
Rahul Sood, "Betting on Esports"
Patrick Sweeney, Fear Guru
Stacey Allaster, World Leader in Tennis
Papa Massata Diack, African Sports Entrepreneur
Andrew Collins, Being a Laowai Entrepreneur in China
Rainer Schuettler, From Top Tennis Pro to Entrepreneur
Dr. Marcus Elliott, From Harvard Medical School to Entrepreneur in Applied Sports Science
Dominik Schmid, FIFA in the 90s & its Legendary Agencies
David Abrutyn, From Intern to US$ 700 Million in Dry powder
John Dykes, "Becoming a Brand - A Career in Front Of The Camera"
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show