The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Great stories and learning from Murray Barnett’s illustrious career across NBA, ISL, World Rugby and F1 to turning entrepreneur with his own boutique consulting agency during the pandemic. Lots of wisdom and great sharing from his journey over the past 2 decades.
Key Highlights
About Murray Barnett
Murray Barnett is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. He has uniquely worked for sports leagues, governing bodies, TV/media companies and sports marketing agencies.
Starting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities.
Upon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming.
Amongst ISL TV’s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories. From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast English Premier League, Rugby and US Sports for four seasons.
After 11 years at ESPN, Murray was recruited for the role of Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality.
Following the change of ownership at F1, Murray was asked to join the management team as Director of Global Sponsorship & Commercial Partnerships tasked with developing and growing commercial opportunities for partners within F1.
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Mark Pannes, "From Basketball To Football"
Paul Berger, "Middle East Sports Stories"
Hrish Lotlikar, "The Superworld of NFTs"
Sophie Goldschmidt, "From Tennis, Basketball, Rugby to Surfing"
Frederico Pena, "Brazilian Football"
Andreas Heyden, "Football Gone Digital"
Jeff Slack, "From MJ To Football & F1"
Bernard Stewart, "ESPN - An Insider's Story"
John Gleasure, "Sports Media Distribution - from Betting to OTT"
Lucien Boyer, "Championing French Sports Globally"
Craig Thompson, "Champions League And Beyond"
Andrew Craig, "40 Years Of Olympics & Racing"
Pete Vlastelica, "Internet Entrepreneur Turned Esports League Builder"
Seth Berger, "A Coach at Heart - from AND1 to Sixers Innovation Lab"
Drew Sheinman, "Private Equity With a Heart"
Chris Smith, "Gaming/Esports 101"
Claude Ruibal, "40 Years of Learning in Sports"
Michael Broda, "From Eastern Europe to Esports"
Alex Dreyfus, "From Poker, Online Betting to Fan Token"
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