Roger Snyder is the VP of Products & Services at the 280 Group, a leading training & consultancy firm in Silicon Valley. He's passionate about product management and wants to help you get better at the craft and put some data into your decision making.
Here are some of Roger's insights:
Product management frameworks & methodologies are good starting pointsBut you can't be a slave to them. Use these frameworks as a baseline to help you ask the right questions about your business, then use what you need for the situation you're in.
Training isn't going to make you an amazing PM on your ownEven the best training can't do it all, but it can be an accelerant. Training, certificates & certifications all have their place as part of your journey but you need to get rear-ended a couple of times.
Don't be data-driven, be data-informedThere's so much data out there that can help you make great decisions but don't just consume it blindly! You need to make sense of it to have the greatest impact, work out what metrics really matter & work out when "what matters" changes
More teams are data-informed than ever but there are still challengesMany teams are still unable to make data-informed decisions due to lack of access, lack of tooling or stakeholder gatekeeping. Learn to tell stories about why it's important and ensure you explain the WIFM.
Use data to inform your product visionIt's important to set up a fact base for your product vision and populate it with the three Cs of product management: Company, Competitors and (of course!) Customers. You can then use all of that data to inform a compelling vision.
Listen to the episode for this and more!
You can reach out to Roger by email, or check out the 280 Group website.
From High-Frequency Trader to Investor in Good Ideas (with Pooja Parthasarathy, Head of Product @ AbstractOps)
Valentine’s Special! A Love Letter to Problems, not Solutions (with Uri Levine, Founder @ Waze & Author ”Fall in Love with the Problem, not the Solution”)
Adam & Jason Talk All About Product Strategy (with Adam Thomas & Me, Two Product Management Talking Heads)
The Power of Storytelling for Cross-Functional Alignment (with Ronke Majekodunmi, Director of Product Management @ Promevo)
OKRs: The Gateway Drug to Agility & Good Product Management (with Jeff Gothelf, Product Management Consultant & Co-author ”Lean UX” )
Getting the GIST of Evidence-Guided Product Development (with Itamar Gilad, Product Management coach, speaker and author)
Practice Makes Perfect: Embracing the Messy Reality of Product Management (with Matt LeMay, Product Management Consultant & Author ”Product Management in Practice”)
Going Global! When and How to Take your Product International (with Chui Chui Tan, International Growth Adviser & Director @ Beyō Global)
Helping Tech Teams Get Closer to ”The Business” with Effective Conversations (with Douglas Squirrel, Founder @ Squirrel Squared & Co-Author ”Agile Conversations”)
The Five Dysfunctions of Product Management Teams (with Saeed Khan, Founder @ Transformation Labs)
OKIP LIVE! Is Product/Market Fit Really Dead, or Just Resting? (with Andrea Saez & Dave Martin, Right To Left)
Learning the Bedrock Skills of Innovators & Entrepreneurs (with Bob Moesta, Co-creator of the Jobs to be Done Framework & Author ”Learning to Build”)
Using The Power of Community to Help you Thrive in a Generalist World (with Milly Tamati, Founder @ Generalist World)
Making Sure you REALLY Know your Customers and Pulling out of Growth Stalls (with Adrienne Barnes, Founder @ Best Buyer Persona)
Team Change is Inevitable - What’s Important is How we Respond to It (with Heidi Helfand, Author ”Dynamic Reteaming”)
The Trouble with Product Management Onboarding and How to Get it Right (with Mirela Mus, Founder & CPO @ Product People)
Using Tech to Change Culture and Un-f**king the Design Industry (with Mackenzie Daisley, CEO & Founder at Brieft)
Getting the Narrative Right and Taking Web3 Products Mainstream (with Rachael Sacks, Crypto Storyteller & Founder @ Narrativ3)
The Importance of Messaging & ROARing Your Way to Product/Message Fit (with Diane Wiredu, Founder & Messaging Strategist @ Lion Words)
Supporting Mental Health & Wellbeing for Product Managers (with Jacquelyn Guderley, Product Manager @ OVO & Co-Founder @ Product Mind)
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