Roger Snyder is the VP of Products & Services at the 280 Group, a leading training & consultancy firm in Silicon Valley. He's passionate about product management and wants to help you get better at the craft and put some data into your decision making.
Here are some of Roger's insights:
Product management frameworks & methodologies are good starting pointsBut you can't be a slave to them. Use these frameworks as a baseline to help you ask the right questions about your business, then use what you need for the situation you're in.
Training isn't going to make you an amazing PM on your ownEven the best training can't do it all, but it can be an accelerant. Training, certificates & certifications all have their place as part of your journey but you need to get rear-ended a couple of times.
Don't be data-driven, be data-informedThere's so much data out there that can help you make great decisions but don't just consume it blindly! You need to make sense of it to have the greatest impact, work out what metrics really matter & work out when "what matters" changes
More teams are data-informed than ever but there are still challengesMany teams are still unable to make data-informed decisions due to lack of access, lack of tooling or stakeholder gatekeeping. Learn to tell stories about why it's important and ensure you explain the WIFM.
Use data to inform your product visionIt's important to set up a fact base for your product vision and populate it with the three Cs of product management: Company, Competitors and (of course!) Customers. You can then use all of that data to inform a compelling vision.
Listen to the episode for this and more!
You can reach out to Roger by email, or check out the 280 Group website.
Navigating the World of Product Management (with George Nurijanian, Product Owner @ Xero & Founder @ prodmgmt.world)
Fighting Fires in B2B Product Management (with Rich Mironov, Product Consultant & author ”The Art of Product Management”)
Servitising Product Management & Setting Up Product Teams For Success (with Jas Shah, Product Consultant & Founder @ Bitsul)
Curing Product Diseases with a Radical Product Vision (with Radhika Dutt, author ”Radical Product Thinking”)
Driving Organisational Alignment with Survival Metrics (with Adam Thomas, founder @ Approaching One)
Product Leadership Principles for Tumultuous Times (with Giff Constable, former CPO @ Meetup & author ”Talking to Humans”)
Solve Customer Problems Quickly by Joining the No-Code Revolution (with Natalie Furness, founder @ Minimum Viable Stack)
How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)
Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)
Finding a PM Superpower and Using your Product Sense (with Peter Knudson & Braxton Bragg, co-authors "Product Sense")
Escaping VC Culture & Building Products that Focus on True Lifetime Value (with Rand Fishkin, author "Lost & Founder" & co-founder @ SparkToro)
Taking Data Science from Academia to the Heart of your Product (with Paul Meinshausen, co-founder @ Aampe)
All Aboard! Why You Need To Get Product Onboarding Right (with Ramli John, MD @ ProductLed)
Challenges & Opportunities for Africans Making Products for Africans (with Abisoye Falabi, Senior PM @ TradeDepot)
Getting into the Habit of Continuous Discovery (with Teresa Torres, author "Continuous Discovery Habits")
Platform Product Management & Getting Ready for Launch Day (with John Zilch, Director of PM @ Upland & founder @ Launch Day)
Putting Customers at the Heart of your Product Decisions (with Hubert Palan, founder & CEO @ Productboard)
Applying Agile Principles to Education & Measuring Learning (with Chris Hull, founder & CPO @ Otus)
Data-Driven Product Development & Ethics in AI (with Korbinian Spann, founder & MD @ Insaas)
Avoiding Bulls**t Product Advice & Focusing on the Essential (with Henry Latham, founder @ Prod MBA)
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