DMOU: Destination Marketing Organization University
Business:Management & Marketing
In our last Z-News Commentary, we opined that the traditional structure for community marketing and development was passe. Indeed, Gary Sherwin has been experimenting with a more logical structure for years in Newport Beach. In this edition of DMOU, Gary shares the genesis story of Newport Beach & Company, an organizational structure that may be the new model for communities across North America in the post-COVID world. He also discusses his view that DMO Sales may be more important now than ever before...and reveals a Bonus Round answer about his youth in Hollywood that you'll love.
Want a visual as Gary walks through the Org Structure? Click HERE. And, if you want to really want to head down the rabbit hole, click HERE for one of the most impressive Business Plans we've ever seen.
104: Bryan Tony • Thank the Lord for the Night Time
103: Vail Ross • What Matters to Hoteliers Now
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
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