DMOU: Destination Marketing Organization University
Business:Management & Marketing
In our last Z-News Commentary, we opined that the traditional structure for community marketing and development was passe. Indeed, Gary Sherwin has been experimenting with a more logical structure for years in Newport Beach. In this edition of DMOU, Gary shares the genesis story of Newport Beach & Company, an organizational structure that may be the new model for communities across North America in the post-COVID world. He also discusses his view that DMO Sales may be more important now than ever before...and reveals a Bonus Round answer about his youth in Hollywood that you'll love.
Want a visual as Gary walks through the Org Structure? Click HERE. And, if you want to really want to head down the rabbit hole, click HERE for one of the most impressive Business Plans we've ever seen.
Tammy Blount-Canavan: DMO Leadership and Culture in the COVID-era
Jake Steinman: TravelAbility
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Butch Spyridon: The Chair's Agenda for Destinations International
David Peacock: The Future of Tourism
Shelly Green: On Ethics and Accountability
Ray Hoyt: Diversifying DMO Revenue Streams
Dave Nolan: Lessons Learned from a Former DMO Pro
Adam Stoker: The Touchpoints that Drive Destination Marketing
Don Welsh & Jack Johnson: Destination International's Response to the New Reality
Katherine O'Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative
Kalene Griffith: Creating the Seat at the Table
Rickey Thigpen: Prioritizing Diversity, Equity and Inclusion
Jay Burress: On Being a Shared Community Value
Steve Paganelli: 20 Years of (Re)Evolution with TripAdvisor
Meghan Risch: Crisis Communications in a COVID-19 World
Julie Hart: What DMO Leaders Need to be Considering Now
Bill Geist: The Role of DMO Boards during COVID-19
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