“Failure is important. The reality is that a winner has to be somebody who is willing to fail. That’s all it comes down to….You can’t win without being at risk of failure.” explains Rich Van Doorn, Chief Revenue Officer & President at AVASO Technology Solutions. As a manager for multiple sales reps, Rich explains that it is always difficult to watch his people fail. However, while ignorance (or the lack of knowledge about a given topic) is easily remedied, stupidity is a more difficult problem to solve, as this quality suggests a lack of drive and an unwillingness to learn.
This outlook on failure as a learning tool aligns well with Rich’s personal beliefs about success. Rich explains that the key contributors to his own success were perseverance, mentorship, and personal marketing. It was these traits that ultimately propelled Rich to his current role as CRO at AVASO, a global IT outsourcing provider that serves a total of 190 countries! Rich urges listeners to consider not only how to market for a given product, but also how to market themselves as competent and valuable assets for their companies.
Tune into this week’s episode of Sales Lead Dog to learn more about Rich’s journey from salesperson to sales leader. From the importance of long-term sales relationships to lessons about failure to (of course!) the pros and cons of CRMs, Rich Van Doorn and host Christopher Smith explore what it takes to make the sales process not only efficient, but also human.
Quotes:
Links
https://www.avasotech.com/
https://www.linkedin.com/in/rvandoorn/
https://www.linkedin.com/company/avaso-technology-solutions/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Formulating Your Marketing Plan: Russell Lundstrom, The Chief Marchitech
Jeremy Painkin: True Grit - What Makes a Good Sales Leader
Bradley Paster: Finding Your Path - Mentorship, Building Your Team, and Continuous Learning
Mike Eckhoff: Honest Sales - Don’t Say It, Show It
Mark Schaeffer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Joe Khoei: Reducing Your Cost Per Closed Deal-The Value of Advertising Technology
Simon Severino, Strategy Sprints
Trevor Breininger, Grind for Yourself
Marty Yaskowich, Tell Your Story
Bryan Vogus, You Work for Them
Ellis Lowe, The Desire to Win
Jason Marc Campbell, Selling with Love
Ruby Raley, What’s Taking You to the Next Level?
Dan Gizzi, Apply Your Knowledge
Matt Paige, Making the Complex Simple
Dr. Christopher Croner, The Highest Performing Hunters
David Schlosberg, Too Deep In It
Kay Miller, Uncopyable Sales Secrets
Yair Areli, How to be Coachable
Gene Villeneuve, Are You Taking Enough Risks?
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