“Failure is important. The reality is that a winner has to be somebody who is willing to fail. That’s all it comes down to….You can’t win without being at risk of failure.” explains Rich Van Doorn, Chief Revenue Officer & President at AVASO Technology Solutions. As a manager for multiple sales reps, Rich explains that it is always difficult to watch his people fail. However, while ignorance (or the lack of knowledge about a given topic) is easily remedied, stupidity is a more difficult problem to solve, as this quality suggests a lack of drive and an unwillingness to learn.
This outlook on failure as a learning tool aligns well with Rich’s personal beliefs about success. Rich explains that the key contributors to his own success were perseverance, mentorship, and personal marketing. It was these traits that ultimately propelled Rich to his current role as CRO at AVASO, a global IT outsourcing provider that serves a total of 190 countries! Rich urges listeners to consider not only how to market for a given product, but also how to market themselves as competent and valuable assets for their companies.
Tune into this week’s episode of Sales Lead Dog to learn more about Rich’s journey from salesperson to sales leader. From the importance of long-term sales relationships to lessons about failure to (of course!) the pros and cons of CRMs, Rich Van Doorn and host Christopher Smith explore what it takes to make the sales process not only efficient, but also human.
Quotes:
Links
https://www.avasotech.com/
https://www.linkedin.com/in/rvandoorn/
https://www.linkedin.com/company/avaso-technology-solutions/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
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Jamie Shanks, Self-Discover A New Way
Donna Serdula, What Does Your Profile Say About You?
Frank Cespedes, Sales Management That Works
Melissa Matthews, Look For The Uncomfortable
Russell Brown, Build Deeper Sales Relationships
Rhonda Petit, The Spirit of Selling
Dale Merrill, Strikingly Different Selling
John McDonnell, How To Make The Leap
Andy Paul, Sell Without Selling Out
Greg Coonley, Put Forth A Great Product
Paul Steinmetz, Walking A Fine Line
Laura Cavanaugh, Complete the Sales Cycle
Aaron Paul, Good Things Are Rarely Cheap and Cheap Things Are Rarely Good
Joel Stevenson, Build A Selling Skillset
Sophia Kim, Be Like Water
James Koenig, The Curbside Prep: Show Up with a Plan
Jason Cutter, Selling with Authentic Persuasion
Isaac Kuhlman, Know Your Customer‘s Why: Amazon Brand Developing
Kevin Snow, Burning Through Lead
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