“Failure is important. The reality is that a winner has to be somebody who is willing to fail. That’s all it comes down to….You can’t win without being at risk of failure.” explains Rich Van Doorn, Chief Revenue Officer & President at AVASO Technology Solutions. As a manager for multiple sales reps, Rich explains that it is always difficult to watch his people fail. However, while ignorance (or the lack of knowledge about a given topic) is easily remedied, stupidity is a more difficult problem to solve, as this quality suggests a lack of drive and an unwillingness to learn.
This outlook on failure as a learning tool aligns well with Rich’s personal beliefs about success. Rich explains that the key contributors to his own success were perseverance, mentorship, and personal marketing. It was these traits that ultimately propelled Rich to his current role as CRO at AVASO, a global IT outsourcing provider that serves a total of 190 countries! Rich urges listeners to consider not only how to market for a given product, but also how to market themselves as competent and valuable assets for their companies.
Tune into this week’s episode of Sales Lead Dog to learn more about Rich’s journey from salesperson to sales leader. From the importance of long-term sales relationships to lessons about failure to (of course!) the pros and cons of CRMs, Rich Van Doorn and host Christopher Smith explore what it takes to make the sales process not only efficient, but also human.
Quotes:
Links
https://www.avasotech.com/
https://www.linkedin.com/in/rvandoorn/
https://www.linkedin.com/company/avaso-technology-solutions/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Matt Schatz, Leadership is NOT a Title
Tony DeSpirito, Hire the Right People
Blake Morgan, The Customer of the Future
Gal Borenstein, Know Thy Enemy: Borenstein Group
Shannon Mulligan, Mom Squad: VAST Results- Getting You to YES!
Kristie Jones, Taking Off The Rose Colored Glasses
Sandy Ellis, Extend Grace & Accept It
Sally Duby, Capture The Data
Joe Paranteau, Billion Dollar Sales Secrets: Sellers & Non-Sellers
Mary Grothe, Align With The Buyer: House of Revenue
Jeffrey Diamond, Leveraging Sponsorship
Ken Grohe, Empathy & Curiosity Over GPA
Lauren Bailey, The Confidence Gap: #GirlsClub
Sebastian Shahvandi, Always Better, Never Best
Devin Corn, Bringing Military Success to Sales Success
Alvin Crawford, Building Strong Foundations
John Golinvaux, Data Mining: The Truth Serum
Michael Gumiela, Take Note
Tiffani Misencik, Accountability vs Responsibility
Skip Miller, The Art of Outbounding
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