For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-part series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way."
The story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks’ U.S. stores.
In the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan.
To effectively elevate Starbucks to “be the undisputed coffee authority,” leadership redoubled efforts to drive a passion for the company’s core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors.
What are you doing to help your people become the undisputed authority in your sector?
What is VUCA & How do YOU Thrive in Volatile Times?
Employees Aren’t Happy - Here are 5 Ways to Reverse the Trend
The ”Art” of pARTnership - How to Amplify Your Success
How to Be an Iconic Service Brand -Four Things You Must Master
How to Profit from Employee and Customer Love - Staying on the Path Less Traveled
Six Essentials to Actually Achieve Lasting Success
How to Craft a Legacy - Taking Your Impact to the Next Level
How to Create WOW - Five Ingredients for Customer Delight
How to Actually Shock Customers - Give Them Authentic Attention
Pause, Reflect and Learn – How Looking Back Actually Helps You Surge Forward
How to Deliver Customer Experience Excellence in 2023 - Invest in Artificial Intelligence
Being Present Means More than Presents - How to Absolutely Delight in Holiday Moments
Bitter to Loyal: How to Move Customers from Detractors Into Advocates
You Need to Deliver Extraordinary Customer Experiences - Now More Than Ever
Appreciating Customers Every Day - The Importance of Authentic Thanks
Have You Emerged Stronger Through Adversity? Four Evidence-based Lessons for Growth
Bring on the Service Professionals? It’s Time to Supplement Mainstream Self-Service
Don’t Just Solve Problems! How to Actually Reconcile Relationships With Compassion
Are You Winning Tomorrow? How to Really Create Lasting Customer Success
Being a Fred (or Davide) - Leveraging Passion to Actually Ensure Customer Loyalty
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