For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-part series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way."
The story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks’ U.S. stores.
In the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan.
To effectively elevate Starbucks to “be the undisputed coffee authority,” leadership redoubled efforts to drive a passion for the company’s core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors.
What are you doing to help your people become the undisputed authority in your sector?
Deliver Memorable Internal and External Customer Experiences in a Pandemic & Post-Pandemic World
How to Deliver Memorable Customer Experiences in a Post-Pandemic World | We Are Forever Changed
The Gifts of the Pandemic | Stronger Through Customer Experience Elevation
The Gifts of the Pandemic | Stronger Through Gratitude
The Gifts of the Pandemic | Stronger Through Purpose
The Gifts of the Pandemic | Stronger Through Adaptivity
The Gifts of the Pandemic | Stronger Through Empathy
The Gifts of the Pandemic | Stronger Through Humility & Vulnerability
The Gifts of the Pandemic | Stronger Through Learning
Three Ways to Lead with Light
Happy New Year!
Stronger Through Adversity Spotlight on David Hudson
Merry Christmas
Stronger Through Adversity Spotlight on Johnny Yokoyama
Stronger Through Adversity | Bring Yourself to Work
Happy Thanksgiving
Stronger Through Adversity | Choose Words Wisely
Stronger Through Adversity | Speak Truthfully
Stronger Through Adversity | Seek Carefully
Stronger Through Adversity | Formally Listen Beyond the Words
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money