For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-part series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way."
The story of Starbucks' meteoric growth during the 1990s and early 2000s is well chronicled in a series of books about the company including one I wrote titled The Starbucks Experience. However, by the mid-2000s the company was reeling from years of frenzied expansion, an obsession for year-over-year sales numbers, a sliding global economy, and less frequent visits from loyal customers in Starbucks’ U.S. stores.
In the book, I wrote during the Starbucks revitalization titled Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People, I outlined leadership and customer experience tactics that supported Starbucks' transformation plan.
To effectively elevate Starbucks to “be the undisputed coffee authority,” leadership redoubled efforts to drive a passion for the company’s core offering - coffee. While many leaders do not view product passion as a necessary component for sales success, it certainly differentiates sales leaders like Starbucks from most other competitors.
What are you doing to help your people become the undisputed authority in your sector?
PODCAST: How to Actually Win Customers - Move Astonishingly and Brazenly Fast
PODCAST - Cut the Clutter: How to Create Customer Delight By Making Less More
PODCAST - Do You Want More Business Success? Here Are 6 Steps for Sparking Customer Value
PODCAST: Winning the Customer Experience - How to Drive Customer Loyalty and Referrals
PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience
PODCAST: Customer Satisfaction vs Delight? Make the Choice for Business Survival
PODCAST: Amping up Delight - How to Actually Maximize Customer Pleasure
PODCAST: Are You in the Delight Business? How to Mix Pleasure into Every Customer Experience
PODCAST: Stick the Landing - How to Use the Peak End Theory to Amaze Customers
PODCAST - Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions
PODCAST - Moments of Truth: How to Master What Actually Matters to Customers
PODCAST - So You Want to Measure Customer Effort - 3 Things You Must Know
PODCAST - Are You Easy? How to Drive Loyalty by Reducing Customer Effort
What’s Love Got to Do with It? - How to Conquer Customers’ Hearts
Customer Experiences Beset with Bows - How to Celebrate and Delight Every Time
Stop Your Customers From Leaving - 5 Things You Urgently Need to Fix
Thanks for the Complaint – 4 Tips for Jaw-Dropping Customer Experience Fixes
Do Rewards Programs Produce Loyalty
Return on Experience - The Pot of Gold at the End of the CX
Target Delight Instead of Satisfaction | How to Drive Delight the Mercedes-Benz Way
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