Scott Brinker sits down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed "Chief MarTech." David asks Scott about what’s in store of this year's MarTech Conference, and Scott also shares an update on his book - Hacking Marketing - along with a discussion on the rise of marketing operations as a role and function.
The two also geek out on what's happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he's seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There's also a discount code for registering at the end of the podcast!
#263 Lead Management Strategies that Drive Revenue
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
2022 Recap: Building a Marketing Department from Scratch
#258 The Value of a Marketing Operations Expert
Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
#257 Blazing New Trails with Innovation and Confidence
#256 Marketing for Credit Unions: Using MarTech to Put Members First
#255 How B2Bs Can Leverage Account-Based Marketing
Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn
#254 How to Discover the ROI of Your Customers
#253 How to Leverage Review Platforms Like TrustRadius
#252 Using Marketing Technology in Your E-Commerce Strategy
#251 Growing Revenue with a Holistic Customer Experience
#250 The Path to Becoming a Better Leader
#249 How to Build a Modern Marketing Team
How to Transform Your Customer Experience
#248 Defining Your Brand Identity
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