GRIT: The Real Estate Growth Mindset
Business
Hedda Parashos has been a real estate agent since 2006. Eight years ago, she started Palisades Realty with 14 agents. For the longest time, Hedda didn't want to grow her business mainly because she was afraid of growth. Eventually, a third of her staff left the company and in her mind, she felt stagnant.
That’s when she decided to change and do an overhaul of not just her mindset but of the entire brokerage as well. That’s when Raquel Rivas came into the picture. An in 2019, their brokerage experienced a tremendous amount of growth.
Today, Hedda Parashos is the owner and Raquel Rivas is the COO of Palisades Realty. From selling 136 units in 2019, they’ve projected to hit 250 units in 2020.
In this episode, we talked about Hedda and Raquel’s journey on how they took their business to the next level and how SISU has been an instrumental part of that.
Top Takeaways:
02:29 How to move on from your fear of growth to the next level
07:19 When did Hedda realize what her true problem was
11:48 What is Palisades Realty’s vision for 2021?
13:15 How Palisades Realty attract agents because of SISU
21:03 How to make agents love attending weekly meetings
25:32 How the competitive spirit of their brokerage has driven them to success
28:17 How competitiveness leads to lifting others up
28:56 The value of feedback
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
Episode 116: The Unexpected Impact of Teams with Verl Workman
Episode 115: Business Lessons From Mountain Climbing with Mike Novak
Episode 114: How to Step Out of Production to Scale Your Real Estate Business with Andrew Lewis
Episode 113: Why We Must Celebrate Our Failures with Hannah Bettenhausen
Episode 112: The Current Real Estate Industry Challenges and the Role of Agents With Colton Lindsay
Episode 111: How to be Nice And Still Crush it in Sales with Barry Jenkins
Episode 110: How The Right Systems Help Teams Prosper in The Midst of a Recession with Jamie Bledsoe
Episode 109: Falling in Love With Real Estate with Monica Reynolds
Episode 108: The Healthy Side of an Economic Downturn with York Baur
Episode 107: Creating the Amazon of Real Estate with Mark Pattison
Episode 106: Protecting Culture At All Cost with Jack Lehr
Episode 105: How Each Decision Can Lead You Closer to Success with Daniel Dixon
Episode 104: From Being a Solo Agent to Running Multiple Brokerages with Vija Williams
Episode 103: From Having an Active Job to Having Passive Ownership of Everything with Jeff Cohn
Episode 102: Building a Business vs. Building a Practice with Bobby Moats and Erin Leff
Episode 101: How to Understand People Better Through Understanding Yourself First with Jon Cheplak
Episode 100 with Spring Bengtzen, CEO and Owner of the Utah Life Real Estate Group & Associate Broker at REAL Broker LLC
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