The Passle Podcast - CMO Series
Business:Marketing
In this bonus edition of the CMO Series, Eugene McCormick chats to Brenda Plowman, CMO at Fasken and President of the Legal Marketing Association, ahead of the LMA Annual Conference 2022.
Brenda shares what you can expect from this year’s conference - the world’s largest education event for legal marketing and business development professionals - which takes place from 21- 23 March in Las Vegas.
This year’s conference ‘Stretch Beyond, Together’ will offer fresh insights under four key themes, along with a stellar line up of keynote speakers and a jam-packed program.
The event promises to deliver innovative new ideas, the opportunities to connect, learn and grow together with the leading voices in legal marketing, helping take the entire industry forward.
There’s still time to get involved in LMA ‘22, take a look at the program and find out more, here.
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek
CMO Series REPRESENTS - In the Spotlight: Danielle Smith on Baker Donelson’s Women’s Initiative
Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs
Episode 122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People
CMO Series Podcast Special Episode: Live Podcast from LMA Southeast
2023 Passle CMO Series Thanksgiving Special
Episode 121 - John Eix of Crowe & Dunlevy on Making an Instant Impact in a Regional Firm
CMO Series REPRESENTS - Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing
Episode 119 - Tom Helm of Smith Gambrell Russell on Leading with Intent: A CMO’s Journey to Growth
Episode 118 - Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm
CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
Episode 117 - Justin Portaz of Jenner & Block on Trusting your team: Lessons from a legal CMO
Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
Episode 114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry
Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens
Episode 112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing
Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23
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