The Passle Podcast - CMO Series
Business:Marketing
In this bonus edition of the CMO Series, Eugene McCormick chats to Brenda Plowman, CMO at Fasken and President of the Legal Marketing Association, ahead of the LMA Annual Conference 2022.
Brenda shares what you can expect from this year’s conference - the world’s largest education event for legal marketing and business development professionals - which takes place from 21- 23 March in Las Vegas.
This year’s conference ‘Stretch Beyond, Together’ will offer fresh insights under four key themes, along with a stellar line up of keynote speakers and a jam-packed program.
The event promises to deliver innovative new ideas, the opportunities to connect, learn and grow together with the leading voices in legal marketing, helping take the entire industry forward.
There’s still time to get involved in LMA ‘22, take a look at the program and find out more, here.
Episode 79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture
Episode 78 - Powers Tanis of McAngus Goudelock & Courie on culture, communication and the role of marketing
Episode 77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm
Episode 76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm
Episode 75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals
CMO Series Special: Your Guide to taking on 2023
Episode 74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success
Episode 73 - Michael Hertz of White & Case on leading innovation in law firms
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
Episode 71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer
Thanksgiving Special
Episode 70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO
Episode 69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer
Episode 68 - Todd Arritola of Winstead on the role of Marketing & BD in driving change in the modern-day firm
Episode 67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
Episode 66 - Tom Elgar on the four pillars of effective content marketing in professional services
Episode 65 - Jen Dolan of Katten on establishing a successful work culture within legal marketing
Episode 64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
Episode 63 - Chris Hinze of Steptoe & Johnson on law firm reputation management and its importance to CMOs
Episode 62 - Robyn Addis of LISI and #FollowFriday on building an inclusive community in professional services
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