Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700.
This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows.
Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
Tips to go from attendee to speaker at a tech conference
Scaling with event tech
How to approach event launches and re-launches
How to design and deliver a flawless Hackathon
Destination Emirates Old Trafford
Sound: The Underrated but Fundamental Element of Events with Thomas Serrano
IMEX: Rebranding an established event
Scaling events on a global scale
TURF for event sponsorships
Reset Connect and the power of a positive event
emc3: Events as a force for good
The Valuable 500: Working to end disability exclusion
The Events Club: A members’ club for events people
Accessibility, diversity and sustainability
Touchdreams: Shaping websites for 2023
Budget or Bust: How new event budgeting tools can save the bottom line
What’s happening at EMEC 2023
Tag Digital: New Model Marketing & the benefits of an integrated approach
Visual Architects: Exploring visual identity
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