Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700.
This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows.
Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.
Vendoir vidi vici
Deep into EventWell
Four on the Business Design Centre floor
Pleased to MEETYOO…
Fully loaded CLIPr
Conference Compass’ hybrid points
Ingenuity and Eventistry
Diversity is not enough
How CMOs should prep for the new event world
Exploring variables in Precision Communities
Truly Event Genius
Gower on growth at The Game Fair
Event Design for live…
Hosting government and much more at Manchester Central
Tune in to M&C Saatchi Talk
JUNO Live in July
Time for Recess...
New market for InEvent
Bournemouth 7s talks July 19 and tackling government indecision
Now hear this – Raccoon Events’ CEO hits back over Johnson’s delaying tactics
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