Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700.
This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows.
Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.
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Working in Clusivity
What does the future of experiential events look like
Event Tech Predictions
Behind Notified’s 2022 Benchmark Report
Behind the scenes at Shocklogic
First Sight Media: Learnings from the Event Tech Live livestream
The ins and outs of global events recovery
Why ’Quiet Quitting’ is bad for business
Composing the Metaverse
Blackthorn: easy event management for Salesforce
Zoom Events: Developing hybrid event innovation
Cvent CONNECT Europe 22: Cvent culture with Jamie Vaughan
Cvent CONNECT Europe 22: Patrick Smith on adapting to the new event model
Recfest: A Festival of opportunity
River of Light: Interview with Creative Director of Culture Liverpool
Situations Vacant: Is there a recruitment crisis in the events industry?
Following Twine’s thread of connection
Blockchain rocking beats
Do’s and do’s for sustainable events
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