Understanding Organizational Culture & Employee Types
EPISODE 28 | Host: Derek DeWitt – communications specialist, Visix, Inc.
Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to understand both your organizational culture and the employee types that make up your audience.
At its heart, communication is simply people talking to people. That applies whether it’s a face-to-face conversation, webpage, newsletter or digital signage message. In order to be successful, you have to have an idea of who you are and who you are communicating with. This means defining the priorities and interests of both your company and your people.
This podcast looks at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage (which is the topic of our next podcast).
- Understand the 21st century mindset, especially when it comes to the workplace
- Consider what “corporate culture” means, and its impact on employees
- Explore eleven types of corporate cultures, determined by what they value and how they motivate employees
- Examine two different lists of employee types to attempt to understand what they value and what engages them
Get the full transcript HERE
Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide
Using Digital Signs to Recognize Employees
Adding Digital Signs to Your Alert System
Tips to Measure Digital Signage ROI
Get Inspired by Modern Marketing Trends
Automated Content for Digital Signs
Storytelling and Text Tips for Digital Signs
13 Ways to Fail at Digital Signage
Gamification Ideas for Digital Signage
Communications Planning for Digital Signs
Best Practices for Digital Signage Layouts and Playlists
Metrics and Measures on Digital Signs
16 Digital Signage Start Up Tips
Launching a Digital Signage Pilot
Digital Signage Design Primer 2 - Practical Tips
12 Ways to Increase Engagement with Digital Signs
14 Quick Digital Signage Content Ideas
How to Connect with Three Generations in the Workforce
Understanding Audience Motivations
Digital Signage Design Primer 1 - Basic Foundations
8 Steps to Plan a Digital Signage System
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