Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products.
He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise their success.
Interview with Emma Valentiner - CanIRank
Interview with Ike Singh - Social27
Interview with Chris Willis - Acrolinx
Interview with Kate Terry - Turtl
Interview with Mark Abrami - Hootsuite
Interview with Martin Larsen - Conferize
Interview with Jose Palomino - Value Prop
Interview with Naren Hariparanthaman - Social Animal
Interview with Riaz Kanani - Radiate B2B
Interview with Tim Bohn - GatedContent
Interview with Steffen Hedebrandt - Dreamdata
Interview with Cassandra Jowett - PathFactory
Interview with Shea Castle - Terminus
Interview with Andrew Hally - Bynder
Interview with Olivia Kenney - LeadSift
Interview with Sam Ovett - Mobile Pocket Office
Interview with Steve Zakur - Solosegment
Interview with Chris Newton - Intellimize
Interview with Abhi Yadav - Zylotech
Interview with Joel Harrison - B2B Marketing
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