Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products.
He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise their success.
Interview with Terri Delfino – FormAssembly
Interview with Daan Reijnders – Foleon
Interview with Chad Reid – Jotform
Interview with Mike Roberts – SpyFu
Interview with Hannah Ingram – Ignys
Interview with Zachariah Moreno – SquadCast
Interview with Alex Price – Vicor
Interview with Cat Anderson – Sprout Social
Interview with Marc Mustard – ABB Robotics
Interview with Shannon Martin – Podbean
Interview with Jeff Coyle - MarketMuse
Interview with Matt Young - UserVoice
Interview with Tim Langley - CANDDi
Interview with Sarah Bond - Lucky Orange
Interview with Laura Caveney - Ruler Analytics
Interview with Carolin Bink - 1plusX
Interview with Alun Lucas - Zuko Analytics
Interview with Jeroen Corthout - Salesflare
Interview with Matthew Hunt- Automation Wolf
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