Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, talks about his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products.
He also shares his insights into how the need to shorten sales cycles is impacting the balance between sales and marketing, the importance of saying no when prioritising marketing activities and how course-correcting campaigns based on ongoing metrics allows you to optimise their success.
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Interview with Bonnie Crater at Full Circle
Interview with Farzad Rashidi at Respona
Interview with Evan Kramer at MotionPoint
Interview with Morgan McLintic at Firebrand
Interview with Domenica Di Lieto at Emerging Comms
Interview with Haralds Gabrans Zukovs at Credolab
Interview with Jeff Day at Act-On
Interview with William Hearn at Sendinblue
Interview with Ruben Vardanyan at Joomag
Interview with Mark Williams-Cook at AlsoAsked
Interview with Abhi Godara - Rytr
Interview with Rena Fallstrom - Pure Storage
Interview with Mark Stouse - Proof Analytics
Interview with Karthik Suresh – Ignition
Interview with Jeffrey Mack – Agility PR
Interview with Jason Byer – Crowdspring
Interview with Sam Oh – Ahrefs
Interview with Darby Sieben – Unbounce
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