Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.
But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.
Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.
You feel me?
Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another.
To cover this topic in greater depth, I’ve invited Akvile Defazio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising.
So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!
Ep. 202: Celebrating Audience Stories From Around the World: Part 3
Ep. 201: Celebrating Audience Stories From Around the World: Part 2
Ep. 200: Celebrating Audience's Stories Around the World: Part 1
Ep. 199: The Prosumer Evolution: Why It's Taking The World By Storm
Ep. 198: The Future of Social Video: How To Stand Out In The Feed
Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Ep. 196: How Branding and Direct Response are Converging
Ep. 195: Using Relevance in Your Binge Worthy Video Content
Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 193: How An Owned Audience Can Transform Your Business
Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”
Ep. 191: How to Choose Profitable Video Topics for Your Business
Ep. 190: How to Track Video Marketing ROI
Ep. 189: Why We're Excited About HubSpot Video
Ep. 188: The One Place Your Business Shouldn’t Use Video
Ep. 187: 5-Step Roadmap for Creating an Irresistible Marketing Message
Ep. 186: The Right Way to Charm & Prospect New Business using Video
Ep. 185: How to Create a Winning Video Marketing Strategy
Ep. 184: Using Video to Convert More Conference Leads into Customers
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
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