The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.
But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.
Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.
You feel me?
Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another.
To cover this topic in greater depth, I’ve invited Akvile Defazio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising.
So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money