Package Your Genius Personal Branding Podcast
Business:Careers
There is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself.
When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us.
While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that will sell easily.
This simple shift is an easy fix, let me know if you're asking this question when you begin to brainstorm your next program.
[Ep. 29] What do you have the CREDIBILITY to teach?
[Ep. 28] You are not your situation
[Ep. 27] How to move past self-doubt, stop holding back and start PLAYING BIG
[Ep. 26] How to move past FEAR so you can pursue your BIG DREAMS with Dr. Reisha Moxley
[Ep. 25] How to uncover the genius that's good enough to sell
[Ep. 24] How to grow your business when you hate managing people with Dr. Keith Stephenson
[Ep. 23] Moving Beyond a One-Woman Show
[Ep. 22] 4 Ways to find LIKE-MINDED colleagues as you build your brand
[Ep. 21] How to PACKAGE YOUR STORY for PRIMETIME with CBS Producer Stacey Samuel
[Ep. 20] Fix Your Focus,Transform Your Life
[Ep. 19] How to attract GAME CHANGING brand opportunities with startup investor Lauren Maillian
[Ep. 18] How to handle your HATERS and use them to fuel your dreams
[Ep. 17] Every opportunity is NOT a fit - how to evaluate.
[Ep. 16] How to attract higher paying clients
[Ep. 15] Should friends and family become clients?
[Ep. 14] 3 signs you're undercharging and why it's time to raise your rates
[Ep. 13] How to rewrite the internal narrative that is holding you back
[Ep. 12] What 2015 Made Me Realize
[Ep. 11] How to Recognize Your Calling
[Ep. 10] Four Surefire Ways to Become IRRESISTIBLE in Your Industry
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