Package Your Genius Personal Branding Podcast
Business:Careers
There is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself.
When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us.
While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that will sell easily.
This simple shift is an easy fix, let me know if you're asking this question when you begin to brainstorm your next program.
PYG 84: Cast a wider net before you call it quits
PYG 83: How to stop OVERTHINKING your genius ideas when you struggle with imposter syndrome
PYG 82: Tap into your SUPERPOWER by doing something absurd
PYG 81: You can CHARGE for your genius (even if you've always given it away for free)
PYG 80: What story are you telling yourself?
PYG 79: When the opportunity seems too big, and you don't feel ready yet
PYG 78: Safeguarding Your Mental Health as a High Achiever with Dominique Fluker
PYG 77: Create Your Own MOMENTUM
PYG 76: Do the Joyful Thing
PYG 75: The Number One Reason You're Not Getting Traction
PYG 74: From Burned Out Politico to Light Worker - How to Live in Your Light with Rebecca Thompson
PYG 73: Sometimes You Are Who You've Always Been
PYG 72: How to Use Your Energy to Assess When It's Time to Pivot
PYG 71: 5 Types of Advice Experts Can Repackage for Visibility and Revenue
PYG 70: How to Anticipate Seasons of Brand Growth and Make a Record of Your Expert Ideas
PYG 69: Making Storytelling and Visibility Accessible to Combat Erasure with Dr. Allissa Richardson
PYG 68: 3 Reasons You Need Maximum Exposure, ESPECIALLY IF you're Uncomfortable Being Seen
PYG 67: Expect Success When You've Done the Work
PYG 66: How to Make New Goals Stick with Psychologist and Early Accountability Coach Kimi Walker
PYG 65: Starting Over From the Top: Using Your Personal Brand to Change the Way You Work
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